Packaging Design | GreenLeaf Organic's Organic Superfood Trail Mix Packaging

Project Brief:
1. The packaging should use product imagery to highlight the natural ingredients and sustainability, with vibrant visuals to attract health-conscious consumers.
2. The design needs to ensure playfulness, ease of use, and portability, with bold type and eye-catching imagery to make the product look beautiful while reinforcing brand recognition.

Brand Story:
At GreenLeaf Organics, we create nutrient-rich, organic snacks that fuel your active lifestyle. Our Organic Superfood Trail Mix blends premium ingredients for a delicious, energizing experience. Perfect for health-conscious individuals, we focus on flavor, wellness, and sustainability in every bite.

Project Role and Contribution
1. Branding & Appeal: The packaging uses honey and maple syrup colours to reflect GreenLeaf Organics' focus on natural ingredients and sustainability. Vibrant visuals capture the product’s health benefits for a modern, active audience.
Functionality & Differentiation: I designed the packaging for easy storage and portability while ensuring it stays playful. Bold, clear messaging and eye-catching imagery help the product stand out on shelves.

2. Design Execution: I focused on creating a packaging design that aligns with the brand’s values, incorporating clean design elements. The design emphasizes product quality and sustainability, with user-friendly features for convenience.